I Do

We wanted to communicate how today’s millennials define success. Success, for them, is no longer defined by how much money you earn, the corner office you’ve acquired or the number of homes you own. Success is Doing. Doing whatever makes you happy and fulfilled.  The I Do campaign captures the spirit of the new success. In this TV spot, you’ll see this group pursuing their passions their way. This cross-platform campaign was rounded out with digital banners, print, radio and OLVs of real life Doers who are creating success their own way.