McGhee Williams Osse is a seasoned marketing and advertising professional. She is Co-CEO of Burrell Communications Group, one of the leading and most highly regarded multi-cultural advertising agencies in the country with annual billings exceeding $200 million and a roster of clients that lead in their respective categories – including Procter & Gamble, McDonald’s, American Airlines, General Mills, Toyota and the SuperValu chain of grocery stores.
Osse became an equity partner in the agency in 1996. In 2004, with a long-time colleague, she purchased majority ownership of the company from founder Tom Burrell.
She is especially strong as a visionary, in brand building, business sustainability and strategically growing revenue through value management.
She is credited with starting the agency’s Yurban® marketing initiative, which targets youth and young adults; the introduction and development of the agency’s “account planning” practice, and spearheaded the agency’s formal entry into digital and interactive marketing.
Osse has provided oversight in marketing communications for such global brands as Coca-Cola, Verizon, adidas, the Bahamas Ministry of Tourism, Nestle, Tide, Crest and Olay. Prior to Burrell, she held marketing positions at KFC, the General Mills Restaurant Group, Sears Atlanta Group Advertising, and RTM, Inc.
Campaigns under her watch have won acclaim from the Association of National Advertisers (ANA) and the American Advertising Federation (AAF) for creativity and in-market results.
She was a 2007 recipient of the Chicago Minorities in Business Leadership Award, and in the same year, received the inaugural “Advertising Legend Award” from the ADCOLOR™ Industry Coalition for outstanding professional achievements. She has been recognized by Ebony Magazine for outstanding leadership in marketing communications, by Rolling Out Magazine as “One of Nine African-American Business Executives to Know,” and was a 2009 Board Room Bound Honoree. In 2010, she was honored by the National Alliance of Market Developers and the Black United Fund of Illinois.
She is highly regarded as an active and outspoken advocate in the industry and has served on numerous boards and committees. Her most recent affiliations include the American Association of Advertising Agencies (4A’s) Regional Board of Directors; Ad Council Chicago Leadership Committee; and the Mosaic Council Executive Committee (American Advertising Federation).
Her strong concern and sense of community keeps her active with the Partnership for A Drug -Free America, the Clear Channel Community Board of Advisors, the Foundation for Sarcoidosis Research, and Medical Wings International.
She holds a BA degree from Spelman College and completed post-graduate course work in advertising at the University of South Carolina. She recently completed Boardology Pipeline Training.