Our latest campaign for the new Toyota Camry was recently featured on Reel Chicago! Entitled, Sensations, the campaign, including a TV spot and OLV series, highlights the emotions that fuel our consumers to drive the new car for all the wrong reasons.

“What works nicely about this entire approach is that Burrell and Toyota avoid telling consumers how it feels to drive the all-new Camry instead opting for evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry's styling, safety, technology and performance,” writes journalist and content creator Colin Costello.

Read the full article here.