Behind the Mask
In celebration of Black History Month, Comcast goes behind-the-scenes of the comic book / superhero genres to celebrate the men and women responsible for making our heroes super. From the animator who breathes life into his creation to the mastermind who transforms the comic book hero into the silver screen super hero. Xfinity spotlights those whose contributions to the entertainment industry are an inspiration for tomorrow’s generation. Campaign elements included; a :30 TV spot, :15 Digital spot, digital banners, print, and radio.
The agency also provided interviews that were included in an Xfinity On Demand piece that highlighted additional men and women behind the scenes and was available on-line and to Xfinity On Demand customer throughout the month of February. See the trailer for the content here.