Bring the Heat
While literally looking for the hottest restaurants in town, a group of foodie friends is forced to delve outside of their comfort zone. As they do, “Fire” by the Ohio Players, comically acts as the soundtrack to their misadventure. In the end, this story brings the heat, leveraging a diverse cast, a fun story and a classic jam to introduce the all-new RAV4.
“Bring The Heat” is one of a core group of spots that helped launch the all-new RAV4. With the help of a general market media buy, this fun loving spot continues to run and be seen by millions of Americans.