God-is Rivera is Chief Strategy Officer for Burrell Communications Group, where she leads the department and its staff. Named to the post in April 2025, Rivera is a widely acknowledged trailblazer in her field. She is perhaps best known as a marketing executive with the global tech platform X, formerly known as Twitter, where she drove strategy to ensure its campaigns and programs were connected, inclusive and representative of diverse communities. 

Prior to Twitter/X, Rivera was director of Inclusion & Cultural Resonance for VMLY&R, where she also previously held lead channel strategy roles. She additionally served in that same function for global digital marketing agency iCrossing, and the Austin, Texas-based independent agency T3. 

More recently, Rivera was appointed the first vice president of Inclusive Marketing across all streaming platforms for The Walt Disney Company including ESPN+, Hulu, National Geographic and Disney+. She next joined ESSENCE Ventures as the company’s first-ever chief content officer, responsible for leading content strategy and connection with intersectional global audiences across each of their brands. 

She has been profiled in ADWEEK, Ad Age, Marie Claire, Forbes, Digiday, Fortune, Campaign US and The Drum, and has been named an Ad Age “Woman to Watch,” an ADWEEK “Disruptor,” was listed as among The Root’s “100 Most Influential African Americans” and Black Entertainment Television’s (BET’s) “Top 100 Most Innovative and Influential Business Executives.” Rivera has further been acknowledged by Fortune magazine on its “40 Under 40” list of influential people, and in 2023 was named one of the “28 Most Influential Black Women in Communications” by ColorComm. She was inducted into the American Advertising Federation’s “AAF Hall of Achievement” class that same year.