Going All The Way

The relationship people have with their coffee is emotional as well as functional.  Coffee is the “must have” that allows them to make it through the day or the moment and it absolutely has to come first.  This campaign was created to introduce McCafe’s new level of café quality drinks and convince consumers to consider McDonald’s as their go-to for delicious coffee at a great price.

To bring that “must have” feeling to life, our campaign features a group of car mechanics, listening to a football game in a garage. As suspense builds on the field, a quiet moment brings the viewers attention to McCafe coffee.