Change the Words
In the dictionary, “Black” has many negative definitions. Harmful words that affect how Black people think of themselves. Offensive words that impact how they feel. Derogatory words that influence perceptions of them. Words like dirty, wicked and hostile. So, we wanted to change them.
We created a story that everyone can see themselves in and emphasize with, that shows the emotional effect of words. And, remind us all that the true definition of Black is beautiful.
This film launched a movement for My Black is Beautiful to #RedefineBlack by inciting dictionaries to change the definition. We set out to redefine what it means to be Black for good, and change perceptions forever.