The Naturehood

Partnering with the Ad Council and the U.S. Forest Service, our goal was to change the perception of the forest and how much effort it takes to visit. Truth is, experiencing the forest doesn’t have to involve long treks across the country, because in every neighborhood, there’s a Naturehood – and your forest adventure is just a short trip away… literally.
The campaign featured 60, 30, and 15 second television spots, radio and OOH; billboards and sidewalk decals with video placement in Times Square.