Last weekend (12/3-12/4), Toyota joined forces with The Fader magazine to throw Boom Basel, a 2-day creative extravaganza during Art Basel.
Burrell did an outstanding job of making sure the event, as well as Toyota, were well represented on Facebook and Twitter. We tapped entertainment host Sharon Carpenter (@sharoncarpenter) to host and live tweet. Artist Alexa Meade (@alexameade) painted a brand new 2017 Corolla in her innovative 2D painting style as well as model and influencer Rosa Acosta (@rosaacosta).
We posted engaging content in the form of photos and time-lapse video and our first foray into Facebook Live of Sharon interviewing Alexa and Rosa garnered just shy of 500K views! Our content was also included on the official @toyotausa Instagram account. Congratulations to our social media team for a job well done!