After receiving the Silver Plaque Award from the Chicago Television Awards in March, our “Love Lessons” campaign, for the Toyota Camry, has received widespread appeal and recognition.

Most recently, ReelChicago explored the fantastic insight that brought the campaign to life, as told by our Chief Creative Officer, Lewis Williams.

All these things that drive culture … athletics, fashion, music … it more likely comes from the African American toolbox,” Williams explains. “From a creative perspective, we got a hell of a toolbox.


You can read the full ReelChicago article here