"The Talk" recently received the Mosaic Media Image Award for Advocacy for its transformative impact in spreading awareness about a subject that's plagued the African American community for decades--the dreaded talk. The video sparked dialogue about racial bias, with the goal to lead to positive change.

P&G's Marc Pritchard accepted the award on behalf of BBDO, Egami, Hearts & Science, Burrell Communications and Barefoot. You can see the full spot above, as well as the annoucement from Procter & Gamble which was made last week.