“Serious Play,” a national, transcultural Toyota campaign developed by Burrell and Saatchi & Saatchi, was recently featured in Creativepool’s Ads of the Week. Two of the “Serious Play” campaign’s national 30-second TV spots, “Let’s Race” and “Trojan Horse,” were directed by renowned director Craig Gillespie, most recently known for the award-winning film “I, Tonya.” A third bold and daring 30-second spot, “Catch Me If You Can,” was directed by Daniel Azancot. Using multicultural insights aimed at a transcultural audience, these commercials remind us all that the thrill of driving is the true prize, and that the all-new Toyota Avalon has everything drivers need in order to get more out of life.
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