For this year’s super bowl, we developed an ad for Toyota RAV4 featuring Toni Harris, an extraordinary woman who aspires to become the first female NFL player in history. An extraordinary young woman, Harris is one of the very few women playing football on a collegiate level. Therefore, we felt her story needed a larger arena. So we partnered with CBS This Morning to debut her iconic spot so the entire world could know that Toni Harris, and strong women like her, are on the move and coming for the top spot.
You can watch the full ad below.