Our Toyota Diversity and Inclusion client’s support of the 12th Annual Shawn Carter Foundation College Bus Tour is nothing short of empowering.  The tour not only visits 11 HBCU campuses, but also gives a select group of NY Tri-State Area students an unprecedented opportunity to participate in a 7-month series of college preparatory workshops in order to earn a seat.

Thanks to our PR team, this unique philanthropic partnership has garnered nearly 620 million earned media impressions to date, with coverage in both top African American and General Consumer Market outlets, including features from Essence.com, Billboard, and Blavity.