Burrell Communications Group welcomed God-Is Rivera to its leadership team as Chief Strategy Officer, with CEO Tara DeVeaux tapping the acclaimed strategist to lead the agency's strategy department and staff.
Rivera brings a deep record across culture, technology, entertainment and inclusive marketing. Her work has included senior roles at X, formerly Twitter, VMLY&R, iCrossing, T3, The Walt Disney Company and ESSENCE Ventures.
At Burrell, Rivera's charge is to sharpen an audience-focused strategic center of excellence and help the agency respond to fast-moving shifts in people, culture and media.
The announcement positions Rivera's cultural fluency and digital experience as a strategic advantage for Burrell as the agency continues building on more than five decades of work connecting brands with diverse audiences.
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