Burrell Communications Group just launched its latest social media initiative, the “Black Is Human” campaign. According to a statement from the firm, the new project “takes an honest look at our community, celebrates its spirit and illuminates a truer picture.”

The first phase of the campaign is called “Our Black Boys,” and it focuses on the aspirations of a group of youngsters. The clip concludes on a somber note: these are things they’d like to accomplish “if they grow up.”

Trust us, these young boys will swallow your whole heart with what they have to say about their hopes and their very adult fears.