For this campaign, we wanted to showcase XFINITY X1 as a personal, one-of-a-kind, interactive TV experience for consumers. We developed a concept that shows off the unique search capabilities of X1 using the X1 Voice Remote.
In the spot, our characters search for their favorite movies by saying some of their favorite quotes into the X1 Voice Remote. We featured popular movie quotes from a variety of iconic Black films, and highlighted the Black Film and TV destination on XFINITY On Demand, to make this execution resonate even further with our target. This cross-platform campaign was rounded out with digital banners, print and radio.