Road to Discovery

The Toyota RAV4 Road to Discovery campaign presents a series of stories focused on the many benefits African Americans can experience through exploring nature and connecting with the outdoors. The campaign was designed to encourage and inspire people to discover the how exploring nature can fit into their busy lives and how they can discover more about themselves, their history, and their community by connecting with the wilderness. The campaign highlights the RAV4 as the perfect vehicle for exploring nature in both safety and style.

Digital Content