The Next G.O.A.T. (Greatest of All Time)
In honor of Black History Month, XFINITY and the American Black Film Festival partnered to celebrate Black entertainment with a collection of iconic Black films from Hollywood's up-and-coming directors and actors who are destined to be the the next Greatest Of All Time.
The print, online video and web banners featured artistic iconic representation of Hollywood greats along with radio feature Jeff Friday, the founder of the ABFF. The work drove XFINITY customers to XFINITY On Demand™ to view various movie collections while non-customers were able to watch an online video series featuring notable celebrities sharing their passion for their craft.