Burrell’s Co-CEO, and CAF’s 2017 Silver Medal Award Winner, Fay Ferguson, was recently featured in Entrepreneur magazine for her insight regarding diversity, or lack thereof, throughout the industry. In an email interview, Ferguson posed the following:
“As we continue to see brands stumble from both a strategic and executional standpoint, it begs the question, ‘Why aren’t more companies using African-American agencies?’ These agencies understand cultural and human sensitivities far better than their general market counterparts. There isn’t a lack of talent, there appears to be a lack of willingness to engage ethnic or multicultural agencies despite their proven success records. This is disturbing.”
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