Toyota Grand Highlander “HBCU Tour”

We tapped into the directorial and comedic chops of director Kenya Barris for his first-ever foray into commercials for the launch of the first-ever Toyota Grand Highlander, the ultimate road trip vehicle. To showcase the 3-row SUV’s voluminous space and road-friendly features, we created a family of personalities who embarked on an HBCU tour of campuses. The trip gets unexpectedly extended amidst the friendly tug of war between parents who are very much loyal to their respective alma mater institutions. It’s a fun ride ... you knoooow!