Toyota is partnering with OWN for a Limited Commercial sponsorship for the premiere of Ava Duvernay’s “Cherish the Day.” Airing tonight, February 11, 2020 at 9pm CST/10pm EST, Chapter One of “Cherish the Day” chronicles the stirring relationship of one couple, Gently James (Xosha Roquemore) and Evan Fisher (Alano Miller), and the moments that compel us all to hold true to the ones we love, from the extraordinary to the everyday. In addition to the Highlander on-air sponsorship, RAV4 and Corolla are integrated into the series, being driven by Gently’s sister and niece, respectively
The partnership doesn’t end there. Leading up to the premiere, OWN hosted an exclusive premiere party with Ava DuVernay, series stars, producers, celebrities around the soon to be unforgettable love story of Gently James and Evan Fisher. This VIP event saw 200+ people in attendance, offering The All New Toyota Highlander a high-profile branded opportunity. Party guests came together to celebrate “Cherish the Day” which included Toyota Highlander branding on Key Art signage throughout the venue, from the custom chalkboard design to the step and repeat. OWN brought Toyota’s series sponsorship full circle with a word of acknowledgement by OWN president, Tina Perry, leading into an exclusive Q&A panel with Ava DuVernay and series talent set alongside a gallery wall and two screens that included Highlander branding.
As you enjoy the premiere, be sure to keep an eye out for the new Highlander “Top Hat” commercial, brought to you by the creative minds at Team Burrell.