Burrell created McDonald's Black & Positively Golden Change of Fashion program to spotlight Black excellence and push the fashion industry beyond its persistent underrepresentation of Black designers.
The national campaign paired five fast-rising African American designers with five Black fashion insiders who served as career mentors, helping the designers scale their businesses and navigate the industry.
CEO Tara DeVeaux noted that McDonald's quickly understood the influence Black designers, models, stylists and tastemakers have on fashion's global business.
The program became a signature idea for Burrell, using the Black & Positively Golden platform to celebrate cultural impact while creating tangible support for emerging creative entrepreneurs.
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