KAI 2 — Know Your Power
ANTA Imagine
ANTA Triple Black
ANTA Imagine
ANTA Triple Black
ANTA Retro ’90s
ANTA Retro ’90s
Challenge
Introduce the next generation of Kyrie Irving’s signature shoe with a digital campaign that gives KAI 2 its own story while building on the connection between Kyrie and his followers.
Challenge
Introduce the next generation of Kyrie Irving’s signature shoe with a digital campaign that gives KAI 2 its own story while building on the connection between Kyrie and his followers.
Strategic insight
Kyrie’s personal principles give fans another way to connect with the athlete behind the shoe. We built Know Your Power around his ethos for success, using Master K.A.I. to translate that mindset into short, expressive content connecting personal ambition with the product.
Strategic insight
Kyrie’s personal principles give fans another way to connect with the athlete behind the shoe. We built Know Your Power around his ethos for success, using Master K.A.I. to translate that mindset into short, expressive content connecting personal ambition with the product.
Our role
Digital campaign creative development
Athlete storytelling and messaging
Short-form video content
Our role
Digital campaign creative development
Athlete storytelling and messaging
Short-form video content
