RAV 4 Clone
Challenge
The all-new, sixth-generation 2026 RAV4 needed to be more than one of the category’s strongest SUVs. Our challenge was to reignite its spirit of adventure and position RAV4 as the vehicle for people who believe fun awaits on the other side of curiosity.
Challenge
The all-new, sixth-generation 2026 RAV4 needed to be more than one of the category’s strongest SUVs. Our challenge was to reignite its spirit of adventure and position RAV4 as the vehicle for people who believe fun awaits on the other side of curiosity.
Strategic insight
For our audience, curiosity is a way of life—an invitation to embrace the unexpected and see where it leads.
We transformed RAV4 into the “Modern Mystery Machine,” empowering our “Let’s Find Out” crew to follow their curiosity through unexpected adventures—from mysterious crop circles and time portals to surprise UFO encounters. Wherever the mystery led, RAV4 was built to take them there.
Strategic insight
For our audience, curiosity is a way of life—an invitation to embrace the unexpected and see where it leads.
We transformed RAV4 into the “Modern Mystery Machine,” empowering our “Let’s Find Out” crew to follow their curiosity through unexpected adventures—from mysterious crop circles and time portals to surprise UFO encounters. Wherever the mystery led, RAV4 was built to take them there.
Our role
Consumer research & cultural insights
Audience-first messaging strategy
Creative platform development
Integrated broadcast, digital & social campaign
Talent & music integration
Media optimization & measurement
Our role
Consumer research & cultural insights
Audience-first messaging strategy
Creative platform development
Integrated broadcast, digital & social campaign
Talent & music integration
Media optimization & measurement
The Results
The campaign strengthened perceptions of RAV4 as more than a practical SUV—reconnecting the vehicle with adventure, spontaneity and self-expression.
+10
pts
Made for recreational activities
+7.6
pts
An extension of who I am
+6.2
pts
RAV4 familiarity
+6.4
pts
Toyota affinity
+5.6
pts
RAV4 consideration
+5.4
pts
Encourages me to get out and do more
+4.3
pts
Fits my active lifestyle
+3.7
pts
Makes experiences more fun and spontaneous
The Results
The campaign strengthened perceptions of RAV4 as more than a practical SUV—reconnecting the vehicle with adventure, spontaneity and self-expression.
+10
pts
Made for recreational activities
+7.6
pts
An extension of who I am
+6.2
pts
RAV4 familiarity
+6.4
pts
Toyota affinity
+5.6
pts
RAV4 consideration
+5.4
pts
Encourages me to get out and do more
+4.3
pts
Fits my active lifestyle
+3.7
pts
Makes experiences more fun and spontaneous
The Results
The campaign strengthened perceptions of RAV4 as more than a practical SUV—reconnecting the vehicle with adventure, spontaneity and self-expression.
+10
pts
Made for recreational activities
+7.6
pts
An extension of who I am
+6.2
pts
RAV4 familiarity
+6.4
pts
Toyota affinity
+5.6
pts
RAV4 consideration
+5.4
pts
Encourages me to get out and do more
+4.3
pts
Fits my active lifestyle
+3.7
pts
Makes experiences more fun and spontaneous
