Foot Locker's Gifts of Greatness
Challenge
Reinforce Foot Locker’s position as a leading sneaker destination while driving consideration and purchase in an increasingly competitive retail landscape.
Challenge
Reinforce Foot Locker’s position as a leading sneaker destination while driving consideration and purchase in an increasingly competitive retail landscape.
Strategic insight
Sneaker preference is shaped by the subcultures, voices, and moments people look to for inspiration. Connecting with those sources of influence gave Foot Locker a way to turn cultural relevance into retail action.
We built an integrated campaign around the people, moments, and channels shaping discovery and choice, connecting audience-specific creative, talent, and product across the path to purchase.
Strategic insight
Sneaker preference is shaped by the subcultures, voices, and moments people look to for inspiration. Connecting with those sources of influence gave Foot Locker a way to turn cultural relevance into retail action.
We built an integrated campaign around the people, moments, and channels shaping discovery and choice, connecting audience-specific creative, talent, and product across the path to purchase.
Our Role
Audience and subculture strategy
Integrated campaign development
Audience-specific creative and content
Talent and product integration
Modular content system
Social, digital, in-store, and ecommerce integration
Our Role
Audience and subculture strategy
Integrated campaign development
Audience-specific creative and content
Talent and product integration
Modular content system
Social, digital, in-store, and ecommerce integration
Results
+27
point lift in ad recall.
+22
point lift in brand consideration.
Sold out
Jordan and Nike releases sold out immediately following launch.
Results
+27
point lift in ad recall.
+22
point lift in brand consideration.
Sold out
Jordan and Nike releases sold out immediately following launch.
Results
+27
point lift in ad recall.
+22
point lift in brand consideration.
Sold out
Jordan and Nike releases sold out immediately following launch.
