Gifts of Greatness

Reinforce Foot Locker’s position as a leading sneaker destination while driving consideration and purchase in an increasingly competitive retail landscape.

Sneaker preference is shaped by the subcultures, voices, and moments people look to for inspiration. Connecting with those sources of influence gave Foot Locker a way to turn cultural relevance into retail action.

We built an integrated campaign around the people, moments, and channels shaping discovery and choice, connecting audience-specific creative, talent, and product across the path to purchase.

• Audience and subculture strategy

• Integrated campaign development

• Audience-specific creative and content

• Talent and product integration

• Modular content system

• Social, digital, in-store, and ecommerce integration