Standout Summer
Challenge
Strengthen Foot Locker’s relevance as a sneaker destination by connecting product with the people and cultural influences shaping audience preferences.
Challenge
Strengthen Foot Locker’s relevance as a sneaker destination by connecting product with the people and cultural influences shaping audience preferences.
Strategic Insight
The voices and subcultures people follow help shape what they discover and choose to wear. Foot Locker’s broader approach connected that influence to purchase through relevant talent and product storytelling.
Standout Summer brought adidas and Lola Tung together in creative that placed the product within a distinctive summer world, giving this approach a focused expression through talent-led imagery.
Strategic Insight
The voices and subcultures people follow help shape what they discover and choose to wear. Foot Locker’s broader approach connected that influence to purchase through relevant talent and product storytelling.
Standout Summer brought adidas and Lola Tung together in creative that placed the product within a distinctive summer world, giving this approach a focused expression through talent-led imagery.
Our Role
Audience-specific creative and content
Talent integration featuring Lola Tung
Adidas product integration
Our Role
Audience-specific creative and content
Talent integration featuring Lola Tung
Adidas product integration
